Desert Fox Digital
Tell us what a customer is worth, and we'll show you what a qualified lead should cost.
Enter the full one-time price for this service or product.
Enter a price greater than $0 to see your estimate.
Estimated Lead Cost
$0 – $0 / lead
See my profit potential
Enter your margin — or just your cost — for a profit-per-lead estimate
Most home & consumer services land between 40% and 60%. Gross margin is revenue minus direct materials, product, or subcontractor cost — before your own labor and overhead.
Include only costs directly tied to delivering the service or item — materials, product, subcontractor labor. Do not include operating costs like rent, utilities, or payroll. We'll work out your margin for you.
Your cost must be less than your price to show a profit.
Estimated Profit (Before Overhead)
$0 – $0 / lead
This is profit before overhead — rent, insurance, marketing, and other fixed costs still come out of this number. Assumes the lead converts to a paying customer at the gross margin you entered.
For reference only. This estimate shows what one lead that converts into a paying job is worth. In practice, your cost per lead is a blended rate — across a month of leads, some close and some don’t, so your true cost per closed job is spread over all of them. And during the 30-day trial, every qualified lead is capped at $200, no matter the job value.
Desert Fox Digital · Pay-Per-Lead